Okay, so you have developed an awesome mobile app. What’s next.
Now is the time to get more and more people to download your app.
Sadly, it is easier said than done. It needs patience, energy, effort and of course, money. It is an extremely daunting undertaking to acquire new users and encourage them to use it regularly. Some studies have revealed that one out of four users downloaded the app and never used it again. Another study suggests that an app loses around 77% of its daily active users within the first three to seven days of installation.
In order to encourage people to stick around for longer and make sure they don’t delete your app, you need to create an out-of-the-box onboarding experience. If truth be told, getting people hooked is the toughest task for many mobile app development companies. This is why it is important to create a spectacular first-time user experience to make your app a big hit. It is a perfect time to show your app’s key features and what makes it unique.
If you want to retain users for long, here are some smart tips and tricks that help you create an awesome mobile app onboarding experience.
Focus on Your App’s Key Features
Showing the most important features of your app and how it solves users’ problems can persuade them to keep using. However, providing too much information can annoy your users and make them stop using it. Remember, first time users, require guidance and the reasons to use your app. It is important to focus on your value proposition and educate users on how to make the most of the app by explaining the key actions. It is not important to explain everything on the entry-level as providing too much information at this stage will overwhelm users.
Users want to start using your app right after they launch it, don’t annoy them by explaining everything your app does. Focus on three to five screens to demonstrate its value as it is impossible for users to remember all functions before using your app.
explain how Your App can do Wonders
The sole reason for building your mobile app is to solve users’ problems and fulfill their needs. Define your audience how your app will solve their pain points. Your onboarding screens should not be generic or disruptive. Your main objective should be providing reasons why it should be beneficial to the users. You should help them understand your app’s basic value proposition and focus on its benefits.
Make the Experience Highly Engaging
To make the experience more engaging and intuitive, you can use micro animations to grab the attention of users. Trust me; it is a much exciting way to show the value of your app. You can also encourage users to interact with the app by asking them to complete a particular task. It will better explain your app’s functionality while creating an interactive app experience.
Provide Visual Hints
Visual hints are indeed an effective and smart strategy that will help users understand how to interact with your app. It is a unique navigation method that mobile app development companies should use to create an outstanding mobile app onboarding experience. You can use animations to make your visual hints more interesting and provide directions on how to complete the action. It is a great strategy that can be used to acknowledge the progress of the process and create a deeper engagement with app features.
Personalize the Experience
When your app shows new users how it is beneficial and provides value, it encourages them to explore it further. This strategy works well for apps that allow users data such as images and videos. For example, during the onboarding experience, Snapchat asks the user to take a photo or record a video, tap to add a caption and then snap it up. By providing basic instructions, you can successfully personalize the experience and drive maximum user engagement.
Humanize Your App
Welcome your users with a catchy message and make them feel more welcomed. You can talk to your users like a real human, not a robot trying to market its services via SEO Dubai. Let’s take an example of a Pocket app, during the onboarding experience, the app speaks to its users like a real person, which encourages users to keep using the app.
Use Sample Data to Explain How Your App Works
Providing sample data is an effective strategy to help users understand how the app works. By seeing sample data in the fields, they will be better prepared on how to provide their own information or perform a specific task. This tactic helps users learn the key features of your app, understand how it functions and encourage them to try it out.
If you are designing your app’s onboarding screens, keep these smart strategies in mind to create an awesome experience for first-time users. Keep in mind that your users have downloaded the app to make their lives easier; they don’t want to spend a lot of time learning how to use it. Make sure your mobile app’s onboarding create a perfect first impression and persuade them to use it to enjoy the benefits your app offers.