Do you know how to advertise on TikTok? The social network grew a lot and was the most downloaded application of 2020. In addition, the platform reached the 1 billion user mark much faster compared to competitors, becoming one of the social networks with the highest user engagement.
Therefore, running your ads on the platform can be a great way to increase your online visibility and diversify your channels. For this, invest in TikTok content creation agency that can helps to have a more competitive and present business in the market, increasing opportunities for growth.
Check out some tips to improve the results of your ad on the platform. Come read!
3 Tips for creating ads on TikTok
Advertising on any social network is a great opportunity to gain visibility for your brand, attract more followers — people interested in what you sell and, consequently, new customers and opportunities for your business.
TikTok is no different, as your business will find the ideal opportunity to communicate with consumers. All is in a pleasant, intuitive and attractive way, capable of optimizing the conversion process and bringing your brand closer to potential customers.
Here’s a step-by-step guide for you to advertise your business on TikTok !
- Use the Video Creation Kit
The Video Creation Kit is a tool on TikTok that allows you to create videos for your ads based on a variety of templates and editing formats. So, choose the options that best match your business and target audience.
This way, it will be a lot easier to create your campaigns, especially if you don’t have video editing skills. The platform also provides hundreds of songs to serve your content on TikTok and make it personalized and creative.
- Think about attracting and engaging
When advertising on TikTok , you need to grab the attention of your audience. But there are so many videos happening at the same time that knowing how to stand out in this sea of content is a challenge faced by many entrepreneurs who use the network.
In this sense, pique the public’s curiosity can be a first step in attracting people’s attention. But you need to maintain interest throughout the ad, after all, the goal is for the person to do something after seeing the video.
So, look for creative calls that break your audience’s expectations. In addition, you need to use your audience’s language to create connection and maintain engagement, so using fun and intelligent content is the best alternative.
- Make a call to action
One of the most important elements in any ad is the call to action, also known as a CTA – Call-To-Action. It indicates what should be done after the audience sees the ad, offering a path or a next step.
Your ad’s CTA must be related to the campaign objective to be successful. So, if you want to increase the number of clicks, you need to clearly state what the user should do for that, in a pleasant and attractive way.