By now, you have probably heard of TikTok. Not long ago, our expert collaborator, Rafael de Jorge, was already delving into the virtues of this social network. As you know, TikTok allows you to create and share 15-second videos. Why should it be taken into account? TikTok has been one of the most downloaded apps in the last year. In the first quarter of 2019 alone, it installed on 188 million mobile phones. Also, according to the latest data, currently, more than 500 million users use it daily. Above all, it is penetrating actively among Apple users. According to SensorTower data, in the first quarter of last year, it was the most downloaded app on this type of device, ahead of YouTube and Instagram. Now a days the chinise apps tiktok is the social network to consider in this year .
Getting know:Do you know Tiktok is the social network to consider in this year
These data already place it ahead of other popular social networks such as Twitter and Linkedin. Additionally, TikTok’s ability to capture the attention of Generation Z, the world’s largest consumer cohort, makes it the most valuable startup in the world (over $ 75 billion).
Having said all this, we have to highlight several things:
It is no longer a kids-only app
TikTok has its origins in Musical.ly, an application that was intended exclusively for teenagers. That reputation has endured even after the merger with Tiktok in 2017, something entirely understandable.
TikTok has the youngest user base of all social networks (more than two-thirds are under the age of 30). However, if we take a quick look at the app, we will discover that more and more adults are joining it.
This demographic change is reminiscent of Facebook, which began as a social network for university students. However, the only thing that happens is that young people are the first to adopt new technologies long before they reach a critical mass. Therefore, the arrival of adult creators, attracted by the peculiarities of TikTok, should arouse the interest of brands and, in this case, of hotels.
Comedy rules the world
Although music remains the heart of TikTok, the platform is no longer limited to just this content. The large volume and variety of videos available have made this platform an endless spectacle. With just a glance, you will see remixes of memes, impressive parkour twists, jokes, cooking tutorials. But they all have one common trait: making people laugh. If we take a look at the most viewed and commented videos, they show a strong correlation between being funny and going viral.
From a marketing standpoint, humor can be a powerful weapon when it comes to connecting with consumers on an emotional level. If our hotel is appreciating venturing into Tiktok, we have to look for the hilarious side of our business. Are you ready?
No need for filters
The more the platform grows, the more the rejection of the polished and artificial aesthetics that seen on Instagram is perceived. His influencers are teenagers who have accumulated millions of followers from their rooms. At TikTok, young people feel comfortable, exhibiting themselves as they are, free from social pressure.
The New York Times described it as “the only delightful social network out there.” And it is that the platform overflows with kindness. The most popular comments tend to be words of encouragement, celebrating cultural exchange, body positivity, and diversity of thought..
It will say that Tiktok is famous and one of the best social media like Facebook, Twitter, Instagram, and Snapchat as well. But children are going to be addicted day by day. So as a parent, we should take care of them. Tiktok is the social network to consider day by day. If you have any quarry, then don’t forget to comment on us, or you can also email us as well.
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